Develop monthly coverage report for the leadership team
Each month we’ll review our accomplishments and learnings to better understand how to move forward next month. The information will also be presented to the leadership team to keep them in the loop on past and upcoming PR opportunities.
Update digital media kit
It’s important that we always have information easily accessible for media—for both reactive and proactive communication. We need to keep this folder up-to-date to make sure we’re always sharing the most relevant and accurate information possible.
Raise awareness for an upcoming launch
If a new product launches and no one knows about it, did it really launch? As the PR specialist, it’s your responsibility to secure both traditional and social media coverage for the upcoming X launch through a media campaign.
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