PR Specialist Goal Examples

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Develop monthly coverage report for the leadership team

Each month we’ll review our accomplishments and learnings to better understand how to move forward next month. The information will also be presented to the leadership team to keep them in the loop on past and upcoming PR opportunities.

• Compile coverage from the month into one deck
• Identify impact of the coverage (impressions, click through rates, engagement)
• Compare the month’s coverage and impact to previous months and industry benchmarks
• Make 3 recommendations for what to do next month

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Update digital media kit

It’s important that we always have information easily accessible for media—for both reactive and proactive communication. We need to keep this folder up-to-date to make sure we’re always sharing the most relevant and accurate information possible.

• Organize evergreen and campaign-specific images
• Work with marketing, sales, and product to ensure that FAQs are 100% up-to-date
• Develop and design 3 recent case studies

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Raise awareness for an upcoming launch

If a new product launches and no one knows about it, did it really launch? As the PR specialist, it’s your responsibility to secure both traditional and social media coverage for the upcoming X launch through a media campaign.

• Write, edit and distribute a press release
• Secure 5 pieces of media coverage
• Send branded swag to 10 social influencers with 3k+ followers