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Create customer experiences tailored to our core user personas

To drive customer loyalty and retention, we need to focus on offering experiences and communication that matches our core audiences. By tailoring our content and communication style to each of these groups, we can make sure our core audience groups know that nobody understands their needs better than us.

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Nail down our positioning

Who are we? How do we differ from our competitions? Let's laser focus this quarter on nailing down our positioning so that everyone within our company and audience know who we are and what we do.

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Successfully launch on Product Hunt

As a tech company, Product Hunt is an incredible opportunity for us to drive relevant website traffic and increase sign-ups. Let's run a successful campaign on Product Hunt and put our product on the map!

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Develop a TOFU campaign strategy to generate leads and drive traffic to an upcoming piece of content

Drive leads to increase free trials by end of quarter.

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Host a great quarterly event

Arrange and hold an online or offline events to raise the company profile and generate sales qualified leads.

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Build super-personalized email cadences for our top 3 personas

Let's focus on our low-hanging fruit this quarter and the people who will benefit the most from our product. Let's make sure they all have personalized and super-tailored experiences with our brand.

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Increase product signups by 15% month-over-month

To experience hockey-stick level growth, we need to put in the work to achieve record-level growth.

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Build an engine to passively generate and convert leads every month

Let's grow our acquisition numbers this quarter!

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